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电视作为传媒的一种形式,已经融入我们的生活。随着技术的发展和新媒体的崛起,电视一家独大的情况已成过去。近两年,中国电视业收入尤其电视广告收入的增长幅度显著放缓。2014年4月一项对全球20个国家15551人的调查结果显示,中国观众中在台式机或笔记本电脑上观看节目的人数比例达到了52%,也就是说台式机或笔记本电脑已经取代电视机成为主要收视终端,这在20个国家中也是唯一一个①。但是,这并不表示传统电视已经日薄西山。目前,传统电视仍处在一个调整和变革的阶段,以适应新的媒介环境
Television as a form of media has been integrated into our lives. With the development of technology and the rise of new media, the dominance of television has become over. In the past two years, the income growth of the television industry in China, especially that of television advertising, has significantly slowed down. April 2014 A survey of 15,551 people in 20 countries in the world showed that 52% of Chinese viewers watched programs on their desktops or laptops, which means that desktops or laptops have replaced television sets Become the main viewing terminal, which is the only one in 20 countries. However, this does not mean that traditional television is already in a downturn. At present, the traditional television is still in a stage of adjustment and change to adapt to the new media environment