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当产品的功能趋于类似,外观和造型上也难有太多创新时,丰富、动感、新奇的用户界面就成为引发用户购买欲的关键因素之一,Apple的iPhone就是最成功的范例之一。ARM公司媒体处理部的图像产品经理Gareth Vaughan说,以iPhone为代表的便携式产品需要有创意的用户界面,这是留给挑剔的消费者的第一印象。图形化的用户界面将逐步改变用户的使用系统,从传统的键盘操作转到图形化的触摸操作,显示屏将变得更大,提供更高分辨率的图
Apple’s iPhone is one of the most successful examples when product features tend to be similar and appearance and styling are not hard to innovate. The rich, dynamic, and novel user interface has become one of the key factors driving users’ buying desires . Gareth Vaughan, image product manager at the media processing division at ARM, said portable products such as the iPhone, which require a creative user interface, are the first ones left to discerning consumers. Graphical user interface will gradually change the user’s system of use, from the traditional keyboard operation to the graphical touch operation, the display will become larger to provide a higher resolution map