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北方已是寒风瑟瑟,南国犹在夏末秋初,葱笼大地盛开着一片温暖。五年来,在每个11月的深圳,人们都会看到一场由地产唱主角的大戏——“住交会”。当前全国房地产业一路飘红走高,风云聚汇,各地开发商也纷纷通过各种途径规避风险,改变纵向重叠式的经营模式是许多开发商迈出的第一步。因此也为各类房地产衍生服务机构提供了尽情发挥的市场空间,素有中国住宅的“奥林匹克”之称的住交会,成为地产品牌充分展现魅力的竞技场。随着产业化的不断加速,地产自身品牌的提升,如今,这一深圳的第二城市名片已经成为品牌地产商一个展示实力的平台。第五届“住交会”上传出了更为响亮的品牌创新声音,而在各地日趋激烈的地产开发的竞争更是十分清晰地显现出品牌的扩张力。地产品牌是什么品牌是市场经济发展的产物,有品牌,就有市场,就能赢得消费者的认同,就能获
The northern wind is cold, the southern kingdom is still in late summer and early autumn, Conghang earth in full bloom with a warmth. In each of the five years in Shenzhen in November, people will see a big show of real estate protagonists - Live Rendezvous. Currently all over the country real estate gains rosy high, gather together, developers around the world have also adopted various ways to avoid risks, change the vertical overlapped business model is the first step taken by many developers. Therefore, it also provides all kinds of real estate derivative service agencies to enjoy the market space, known as China’s residential “Olympics,” said the live rendezvous, become real estate brand full of attractive arena. With the continuous acceleration of industrialization, real estate to enhance their own brand, and now, the second city in Shenzhen business card has become a brand real estate developers a showcase of strength. The fifth “CIC ” uploaded a more loud voice of brand innovation, and the increasingly fierce competition in real estate development around the world is very clear that the brand expansion. What brand of real estate is the product of the development of market economy, there is a brand, there is a market, you can win the consumer’s identity, you can get