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目前,越来越多的消费者开始关心品牌。网络上曾经流传过一篇文章,叫做《品牌的一天生活》,整篇文章没有一个字.一天的生活全部用企业的 LOGO 构成,从早晨起床后用的牙刷、牙膏、剃须刀,到上班时间用的电脑、打印机,再到傍晚回来时用的汽车、晚报,全部用 LOGO 替代。这篇文章说明,品牌已经完全渗透到了人们的生活之中。那么,企业如何看待品牌的力量?如何打造属于自己的品牌?如何维护好品牌的优势地位?这些问题已经摆在中国企业面前。本次论坛通过“考试”的方式进行,与会嘉宾结合各自企业的特点回答了问题。
At present, more and more consumers are beginning to care about the brand. There was an article circulated on the internet that called “a brand's life for one day.” There was not a single word in the whole article. One day's life consisted of the LOGO of the company, the toothbrush, toothpaste and shaver used after getting up in the morning Time with the computer, printer, and then come back in the evening when the car, evening paper, all with LOGO replacement. This article shows that the brand has completely penetrated into people's lives. So, how to deal with the strength of the brand? How to create their own brand? How to maintain the brand's dominant position? These issues have been placed in front of Chinese enterprises. The forum passed the “examination ” way, the guests combined with the characteristics of their businesses answered the question.