地方电台广告营销策略浅析

• 作 者: 郑雨辰
• 机 构: 温州广播电视台广播中心,
• 出 处: 视听纵横
• 发表日期: 2008年01期
• 关键词: 四大传统媒体 广播广告 国内广告 广告营销策略 地方电台 广告推广 广告公司 广告价值 传媒产业 广告价格

一、广播广告市场不断放大,前景光明从目前国内广告的发展情况来看,目前中国传媒产业核心主要是由报纸、期刊、广播、电视四大传统媒体构成。四大传统媒体的广告收入一直占据国内广告市场的一半以上,其地位无可替代。中国广播广告市场从1985年开始,就以年均增长超过20%

First, the continuous expansion of the radio and television advertising market, bright prospects From the current development of domestic advertising point of view, the core of China’s media industry is mainly composed of newspapers, periodicals, radio and television, the four major traditional media. Four major traditional media advertising revenue has dominated the domestic advertising market more than half, its status irreplaceable. China’s broadcast advertising market from 1985 onwards, with an average annual growth of more than 20%