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任何一个企业,面对千变万化的市场竞争形势,都应经常对其产品实力进行分析诊断,以维护企业的可持续发展势头,实现其战略目标。 对企业产品实力的分析诊断集中在对产品的竞争能力分析与获利能力分析两个方面,在此基础上进行综合动态分析形成诊断结论,提出产品战略改进方案。 一、对产品竞争能力的分析诊断方法。 反映产品竞争能力的因素是多方面的,如产品的质
Any enterprise, in the face of ever-changing market competition, should always analyze the strength of its products to diagnose the business in order to maintain the momentum of sustainable development and achieve its strategic objectives. The analysis and diagnosis of enterprise product strength focuses on two aspects of product competitiveness analysis and profitability analysis. Based on this analysis, a comprehensive dynamic analysis is formed to form a diagnosis conclusion and a product strategy improvement plan is proposed. First, the analysis of product competitiveness diagnostic method. Factors that reflect the competitiveness of products are many, such as the quality of the product