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积极开展群众文体活动,是开展精神文明创建的重要渠道之一。不仅能够满足群众的精神文化需要,而且对于丰富群众业余文化生活、提升艺术文化水平都具有重要意义。而随着信息技术的快速发展,群众娱乐休闲和获取文化信息的渠道进一步增加,参与社会群众活动的积极性明显降低。本文就以自媒体时代有效开展群众文体活动的对策为题,对自媒体的发展对群众文体活动带来的机遇与挑战进行分析,以期促进群众文体活动的有效开展。
Actively carry out mass cultural and sports activities is one of the important channels for developing spiritual civilization. It can not only meet the spiritual and cultural needs of the masses, but also have great significance for enriching the masses’ spare time cultural life and enhancing the artistic and cultural level. With the rapid development of information technology, people’s leisure and access to cultural information have been further increased, and their enthusiasm for participating in social activities has been significantly reduced. This article analyzes the opportunities and challenges brought by the development of media to the mass cultural activities in the light of the effective measures to carry out the mass cultural activities in the media age so as to promote the effective implementation of mass cultural activities.