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震撼概念+震撼表现,建立绝对领导品牌地位面对其他财经类媒体咄咄逼人的声势及品牌自身逐渐老化的态势,我们重新整合了《中国经营报》的自身绝对资源优势.进行品牌再定位.形成特色.并提炼了具统领意义的核心传播价值—“经营的力量”.利用震撼性创意表现重新建立了品牌领导地位。挑战 2001年4月1日《经济观察报》橙色登台.凭借“理性、建设性”一时让人眼前为之一亮.新兴财经媒体《经济观察报》、《二十一世纪经济报道》作为《中国经营报》的直接竞争对手.对《中国经营报》的消费群进行分流.且推广声势浩大.都进行了系列性的品牌推广.《中国
The concept of shock + shock performance, the establishment of the absolute leadership of the brand The face of other financial media aggressive and aging of the brand itself, we re-integrate the “China Business” absolute resource advantage of their own brand re-positioning. And refined the leading core value of communication - “the power of management.” Re-established brand leadership with stunning creative performance. Challenge April 1, 2001, “Economic Observer” orange stage. With the “rational, constructive,” a moment let the brightest one .Innovating financial media “Economic Observer,” “twenty-first Century Economic Report” as a “ China Business, ”the direct competitor of the“ China Business ”consumer groups diversion. And the promotion of massive, have carried out a series of brand promotion." China