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电子商务的兴起,正引发着一场新的流通产业革命。它的发展有一个从不成熟到成熟、从不完善到完善的过程。正确把握电子商务发展的内在规律,就可以少付代价、少走弯路,以利于健康、稳定和快速发展。当前电子商务发展中要防止认识和实践方面的失误: 一、“一网就买”、“一炒就行”。认为搞电子商务是“一本万利”的行业,是创造财富的有效途径。只要炒作概念就能获利、通过上市就可实现资本增值。而这种炒作,一要代价,二存在风险,三有泡沫。没有业绩为基础的任何上市公司,都是无本之木,只能“风光”一时,终归要灰飞烟灭。二、把美国速度当做中国速度。不能忽视基础条件的差别,误导企业盲目发展。1998年美国网上交易总额为149亿美元,占社会零售总额的0.5％,1999年达到360亿美元,也只
The rise of e-commerce is triggering a new revolution in the circulation industry. Its development has an immature to mature, never perfect to perfect process. Correctly grasping the inherent laws governing the development of e-commerce will make it possible to pay less and avoid detours in the interests of health, stability and rapid development. The current development of e-commerce to prevent misunderstandings and practices: First, “a net to buy,” “a fried on the line.” To think that engaging in e-commerce is a “lucrative industry” is an effective way to create wealth. As long as the concept of speculation can be profitable, you can achieve capital gains through the listing. And this speculation, one cost, two risks, three have a bubble. Any performance-based listed company, are all treeless, only “scenery” for a while, and ultimately, to extinguish. Second, treat the U.S. speed as China’s speed. Can not ignore the differences of basic conditions, misleading the blind development of enterprises. In 1998, the total online transaction volume in the United States was 14.9 billion U.S. dollars, accounting for 0.5% of the total retail sales in the community and 36 billion U.S. dollars in 1999