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在品牌方面并不具有历史渊源以及国际或合资背景的大宝,在当今中国护肤美容品市场中具有相当重要的影响。表现在:从经营业绩上看,大宝一直有着较高的市场份额,1998年曾以11.3%的市场份额排在全国护肤化妆品市场的第二位(据中华全国商业信息中心全国百家大型商场调查资料)。道可道,非常道。大宝的品牌思想和广告传播策略具有相当的独特性,打破了护肤品贯常的经营法则。常规的看法是:由于护肤化妆是一种较高的消费行为,加之消费者的潜在心理倾向大都是崇洋媚外,因而国际品牌或合资品牌占优势。而大宝无任何国际化的背景。同时,护肤化妆本身即具有时尚趣味
The brand that does not have a historical origins as well as an international or joint venture background has a significant impact on today's Chinese skin care beauty product market. Performance: In terms of business performance, Dabao has always had a high market share. In 1998, it ranked second in the national skin care cosmetics market with an 11.3% market share (according to a survey conducted by China National Commercial Information Center on 100 large-scale shopping centers in China data). Road to Road, very Avenue. Dabao's brand thinking and advertising strategy is quite unique, breaking the regular skin care products business rules. The conventional view is: As the skin care make-up is a higher consumer behavior, combined with the potential psychological predisposition of consumers are mostly flirtatious, so the international brand or joint venture brand dominant. The big treasure without any international background. At the same time, skin care make-up itself that is fashionable