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任何一次大规模进入都是要经过慎重的调查和考虑,一般的商业进入决策都是在下列情况下作出的:认为存在可观的市场空缺;现有市场占领者对消费者需求低满足高代价;确信自己具备击败现有企业的能力;现有市场盈利能力具有诱惑力。国内零售企业对外来竞争大多是晚期被动防御,一般都是在对手已经开业或开业一段时期以后才感受到竞争压力,被动应战,随后展开激烈的价格战或广告战等。我们知道零售企业需要沉淀大量资本并且转移困难,如果当入侵企业已经开店营业并且占据了一定的稳定市
Any large-scale entry is subject to careful investigation and consideration. The general business entry decisions are made in the following circumstances: the existence of a considerable market vacancy; existing market occupiers to meet consumer demand low to meet the high cost; Be confident that you have the ability to beat existing businesses; the allure of your existing market profitability. Most of the domestic retail enterprises' external competition is passive defense in the late stage. Generally, they feel the pressure of competition after the opponent has been opened or opened for a period of time, passively fight, and then start a fierce price war or advertising campaign. We know that retailers need to settle a lot of capital and transfer difficulties, if the invasion of enterprises have opened shop and occupy a certain stable city