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伴随社会的不断发展,依附于计算机、手机等媒介的新媒体技术日新月异,新媒体对校园文化的影响日益加深。新媒体为当前校园文化的建设、创新与发展提供了新载体和新机遇;但新媒体的运用也令传统的校园文化在地位、人际关系以及建构模式等方面受到了新的冲击。在新媒体环境下提升大学校园文化应转变观念,提升媒体素养,同时着眼于新媒体的功能作用,创新校园文化形式与载体,弘扬时代主旋律,构建积极向上的校园文化。
With the continuous development of society, the new media technology attached to the media such as computers and mobile phones is changing rapidly. The influence of new media on campus culture is deepening. The new media has provided new carriers and new opportunities for the construction, innovation and development of the current campus culture. However, the application of new media has also made the traditional campus culture a new impact on its status, interpersonal relationship and construction mode. In the new media environment to enhance the campus culture should change their ideas and enhance media literacy, while focusing on the new media function, innovation and culture of campus forms and carriers, promote the theme of the times, and build a positive campus culture.