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青岛市一、有线数字电视发展新情况青岛有线网络,经过十年的发展, 用户达到60万户(注:青岛市区共60 万个家庭),网络的收视维护费收入已接近饱和。青岛广电局几年来重点投资发展的多功能业务,随着电信的南北分拆,竞争惨烈(青岛的宽带上网已是免初装费,最低月租金10元)。青岛有线网络的年收入已连续几年处于缓慢增长状态,有线网络的发展没有方向。与此同时,IP电视和卫星直播的出现,将彻底打破有线网络的垄断经营, 使传送广播电视不再是有线网络的垄断业务。特别是IP电视和卫星直播对境外电视节目管理政策的天然规避,将直接导致有线用户特别是城市中高端用户的直接流失,使得城市有线网络的生存开始面临着前所未有的挑战。
Qingdao First, the development of wired digital TV Qingdao cable network, after ten years of development, reaching 600,000 users (Note: Qingdao urban area a total of 600,000 households), network viewing and maintenance fee income is close to saturation. Qingdao Radio and Television Bureau in recent years focused on the development of multi-functional investment business, with the telecom north-south spin-off, fierce competition (Qingdao broadband Internet access is free initial installation fee, the minimum monthly rent of 10 yuan). Qingdao wired network annual revenue has been in a slow growth for several years, the development of the wired network has no direction. At the same time, the advent of IPTV and satellite broadcasts will completely break the monopoly of cable networks and make the transmission of radio and television no longer monopolized by cable networks. In particular, the natural circumvention of overseas television program management policies by IPTV and satellite broadcasts will directly lead to the direct loss of cable subscribers, especially high-end users in cities, making the survival of urban cable networks an unprecedented challenge.