论文部分内容阅读
作为电视媒体的重要特征,主持人对节目、栏目以及所在媒体的影响力和传播力有着十分重要的作用。主持人将人际传播的信息量大、手段多样、地位平等优势嫁接到了大众传播之上,给予受众一种人情味和亲近感,造成一个人与人相交往的虚幻环境,以此弥补了大众传媒规模化传播所造成的与受众的情感断流。而电视媒体提升主持传播力,需要主持人实现一系列角色转型。
As an important feature of the television media, the moderator plays an important role in the influence and communication ability of programs, sections and the media in which it is located. Moderator of interpersonal communication of large amount of information, diversity of means, the status of equal advantage grafted onto the mass media, to give the audience a sense of human touch and closeness, resulting in a fictitious environment of human interaction in order to make up the mass media size Dissemination of emotions caused by the spread of the audience. The TV media to promote communication, the host needs to achieve a series of role transformation.