山东联通“搜城行动”十天“喋血记”

• 作 者: 王法
• 出 处: 销售与市场
• 发表日期: 2004年26期
• 关键词: 市场人员 联系业务 省通信管理局 章丘 集团客户 中国联通 移动通信业务 高价值客户 移动用户 中国移动

山东联通最近遭遇了意想不到的挑战,竞争对手从设置电路障碍、破坏电缆等恶性竞争开始升级为人身攻击,联通公司市场人员外出联系业务时不断遭到电影上的常见场景:有竞争对手的工作人员跟踪盯梢,围追堵截。“从8月初到15日,我们4个市分公司的员工被尾随而至竞争对手的员工打伤,血案分别发生在济南章丘、青岛胶州、菏泽郓城和德州开发区。”山

Shandong Unicom recently encountered an unexpected challenge. Competitors escalated from a vicious competition such as setting up circuit barriers and destroying cables to a personal attack. As Unicom’s marketers went out and contacted the businesses, they were constantly exposed to the common scene in movies: a competitor’s job Personnel tracking stalking, chase interception. “From the beginning of August to the 15th, employees of our four city branches were trailed and were wounded by competitors’ employees. Bloodshed occurred in Zhangqiu, Jinan, Jiaozhou, Heze, and TEDA.”