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视觉文化的存在几乎和人类文明的发展史一样漫长,视觉艺术也一直是作为人类文化发展阶段的一面镜子而存在的。传统的视觉文化及其传播为人类不同文明的发展阶段的文化表达做出了不可磨灭的贡献,然而在近三十年以来新媒体的出现却几乎颠覆了我们对传统视觉文化传播的看法,它在不断地改变,也在不断的创造新的视觉文化。本文从对新媒体内涵的认知和定位开始,对新媒体和视觉文化传播的关系进行了初步的分析。
The existence of visual culture is almost as long as the history of human civilization, and visual art has always existed as a mirror of the stage of human cultural development. Traditional visual culture and its dissemination have made an indelible contribution to the cultural expression of the stages of development of different civilizations in mankind. However, the emergence of new media in the past three decades has almost subverted our view on the traditional visual culture Constantly changing, but also constantly creating new visual culture. Starting from the cognition and orientation of the new media connotation, this article makes a preliminary analysis of the relationship between new media and the spread of visual culture.