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伴随现代经济的飞速发展,广告行业也在以极快的速度进行着优化与提高。除去电子数码媒体等现代化媒体以外,平面广告是最常使用的方式之一,表现形式以海报为主。海报具有在放映或演出场所、街头广以张贴的特性,加以美术设计的海报,又是电影、戏剧、体育宣传画的一种。当今中西方文化的融合促使大众审美观点在不断的变化,海报作为常用广告模式其设计标准及品味进一步提高。版式创意在海报设计中凸显出越来越重要的作用。
With the rapid development of the modern economy, the advertising industry is also optimizing and improving at an extremely fast pace. With the exception of modern media such as electronic digital media, print advertising is one of the most commonly used methods, with posters based. Poster posters or performances in the venue, widely posted on the streets of the characteristics of art to be posters, but also a movie, drama, sports posters a. The integration of Chinese and Western cultures today leads to constant changes in the aesthetic viewpoints of the public. Posters, as a common advertising model, have further improved their design standards and tastes. Typographic ideas in the poster design highlights the increasingly important role.