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公共关系是一门内求团结、外求发展的经营管理艺术。它旨在帮助一个社会组织运用合理的原则和方法,加强与社会公众的沟通、协调和改善企业的对外对内关系,为自己的事业发展创造最佳的社会环
Public relations is an art of business management that seeks unity and development. It aims to help a social organization to use reasonable principles and methods to strengthen communication with the public, coordinate and improve the company’s external relations, and create the best social ring for its own business development.