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成功的广告总是能够与消费者产生共鸣,唤起并激发消费者内心深处的回忆,产生难以忘怀的感受。2013年底,汉兰达推出品牌专属广告歌《飞越的心》,由中国乐坛一哥孙楠演绎,创造一经推出立即横扫国内所有重磅音乐排行榜冠军的业界神话,孙楠也接连问鼎各大音乐颁奖典礼“最受欢迎男歌手”大奖,拿奖拿到手软。这首广告歌迅速风靡大街小巷成为流行金曲。在2014年7月的最美和
Successful advertising is always able to resonate with consumers, arouse and inspire consumers in the memory of the heart, resulting in unforgettable feelings. At the end of 2013, Highlander launched the brand’s exclusive advertising song “Flying Heart” by a Chinese musician Sun Nan interpretation of the industry to create a once launched by all the heavyweights in China to win the championship of the industry myth, one after another asks the major music awards Sunnyside Ceremony “most popular male singer ” award, get the prize to get soft. The first ad song quickly swept the streets become popular songs. The most beautiful in July 2014