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优势定律营销顾客集团 Aracature Corp 的总裁 Larry Light 在 Advertisng Age 杂志上说,从忠诚顾客身上得到的收益是非忠诚顾客的九倍,他说,在推行“品牌忠诚”计划时,请记住优势定律:第一名最棒
Law of Advantage Law Larry Light, president of the marketing customer group Aracature Corp, said in the Advertisng Age magazine that the revenue from loyal customers is nine times that of non- loyal customers. He said that when implementing the “brand loyalty” program, remember to take advantage of Law: First best