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克诺科司公司是美国“西南森林工业”所属的建材零售商,共有九个分店。该公司多年来奉行“建设克诺科司超值销售”的主题,业绩年年递增。一、八项承诺公司一贯坚持现款现货的业务方式。建筑投机商、房屋定制商、专业装修商及自己动手(D-I-Y)的房主对同样产品付同样价钱。面对激烈竞争,公司将其旦夕生存系于八项承诺:1、商品质量高,2、选择范围广,3、低价,4、及时的信息,5、正直,6、方便,7、顾客教育,8、友好的员工。超过200万美元的大规模广告对克
Knox Corporation is a building materials retailer owned by American Southwest Forest Industry and has nine branches. The company has been pursuing the theme of “building Kenoco’s premium sales” for many years and its performance has been increasing year after year. One or Eight Commitments The company has consistently adhered to cash spot cash business methods. Building speculators, home builders, professional decorators and homeowners (D-I-Y) pay the same price for the same product. In the face of fierce competition, the company puts its life into eight promises: 1. High product quality, 2. Wide selection, 3. Low price, 4. Timely information, 5. Integrity, 6. Convenience, 7. Customers Education, 8, friendly staff. Over 2 million U.S. dollars in large-scale advertising