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在中国,中央电视台具有无可比拟的传播优势,堪称新闻媒体中的“大哥大”。近年来,在转播“别人”的同时,中央电视台“自己”也逐渐从幕后走向台前,弄潮体育市场,上演了不少佳作。推出擂台赛,让国球“热”起来如今,每周六下午准时收看CCTV乒乓球擂台赛已成为不少国人假日中一个非常重要的内容,而在两年前,大概谁也想不到乒乓球会得到亿万老百姓如此热烈的拥护。乒乓球能“火爆”起来,中央电视台功
In China, CCTV has unparalleled dissemination of advantages, called the news media “big brother.” In recent years, while broadcasting “others”, CCTV “itself” has gradually moved from the backstage to the stage to make waves in the sports market and staged many excellent works. Nowadays, watching the CCTV table tennis tournament on time every Saturday afternoon has become a very important part of many Chinese people’s holidays. However, two years ago, no one could possibly think of a table tennis club Get so warm support from hundreds of millions of people. Table tennis can be “hot” together, CCTV meritorious