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国际经济的持续繁荣,企业竞争的加剧,企业为提高其核心竞争力,加快产品加工速度,便竞相将部分业务外包。第三方物流随之出现、发展,在全球引起业界和学术界的广泛关注。企业全球供应链的整合,对“零库存”的追求,现代高科技产品生命周期的缩短,信息技术的发展,以及国际航空市场的开放,均促使航空物流市场成为第三方物流中发展较快的分枝。研究第三方航空物流的市场竞争策略,对正在处于朝阳时期的中国航空物流显得尤为迫切。根据第三方航空物流的市场环境,通过分析其服务目标,给出其提高企业竞争能力的具体策略。
The continued prosperity of the international economy and the intensified competition among enterprises led enterprises to outsource part of their operations in order to enhance their core competitiveness and speed up product processing. The emergence of third-party logistics, development, aroused widespread concern in the industry and academia worldwide. The integration of enterprise global supply chain, the pursuit of “zero inventory ”, the shortening of the life cycle of modern high-tech products, the development of information technology and the opening of the international aviation market have all contributed to the development of the aviation logistics market as the third-party logistics development Quick branch. Studying the market competition strategy of the third-party aviation logistics is particularly urgent for China’s aviation logistics which is in the sunrise period. According to the market environment of third-party aviation logistics, by analyzing its service objectives, this paper gives specific strategies to improve the competitiveness of enterprises.