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只有13%的广告主认为自己已经走在移动广告的前端;而在场景营销领域,只有8%的广告主认为自己充分开发了场景广告的潜力。随着移动互联网的发展与智能手机用户的迅速增长,基于位置的场景营销正成为必不可少的选择。根据eMarketer的报告,在接下来的五年里,基于位置的广告将占到移动设备投入的40%以上。而市场研究公司Juniper Research也指出,到2019年,位置感知应用程序的数量有望增长三倍,成为移动应
Only 13% of advertisers think they are already in the mobile advertising front; and in the field of scene marketing, only 8% of advertisers think they have fully developed the potential of the scene advertising. With the development of mobile Internet and the rapid growth of smartphone users, location-based scenario marketing is becoming an indispensable choice. According to eMarketer’s report, location-based advertising will account for more than 40% of mobile device spend over the next five years. And market research firm Juniper Research also pointed out that by 2019, the number of location-aware applications is expected to tripled to become mobile