论文部分内容阅读
自媒体的崛起,对政府危机传播产生了深刻的影响。天津港“8·12”特大爆炸事故发生后,引发了媒体和社会公众的强烈关注,一时成为国内外舆论焦点。然而在事故处置过程中,自媒体发展所带来的多元多变的信息传播环境,致使政府危机传播发生了严重的舆论危机。舆论危机不仅恶化了事故处置的舆论环境,而且耗损了政府的公信力。为此,自媒体环境下,政府应该从传播理念、机制、模式等方面探索其危机传播的新路径。
Since the rise of the media, it has had a profound impact on the spread of government crises. After the explosion of Tianjin Port “8 · 12”, the media caused intense public concern and became the focus of public opinion at home and abroad for some time. However, in the course of handling the accident, the diversified information dissemination environment brought about by the development of the media has caused a serious public opinion crisis in the dissemination of government crises. The crisis of public opinion not only worsens the public opinion environment for handling the accident, but also damages the credibility of the government. Therefore, under the media environment, the government should explore new ways of crisis communication from the aspects of communication concept, mechanism and mode.