论文部分内容阅读
尽管整个 IT 行业都不太景气,但笔记本电脑却是为数不多的几个亮点——全球桌面 PC 销量为负增长,而笔记本电脑仍旧保持了低增长,在中国,笔记本电脑的增长率甚至达到了40%以上。不过,中国新增的这些笔记本电脑销量中,有一个很重要的特点,就是大众化的趋势比较强。换句话来说,就是价格主导因素比较强,比如企业中的一般员工、通常意义上的 SOHO 一族等,这些用户都配备了笔记本电脑,但多是低端产品。因此,紫光在规划产品线时,将低价的、低端的、有质量保证的笔记本电脑产品作为一个突破口。去年,紫光率先推出了万元笔记本,甚至还在去年下半年推出了7999元左右的产品,这些产品的销量占到了紫光全年销量的50%以上。今年,英特尔将笔记本电脑处理器从奔腾Ⅲ-M 全面升级到了奔腾4-M,紫光快速作出了反应,今年3月开始从奔腾
Although the entire IT industry is not very good, but notebooks are one of the few highlights - the global desktop PC sales growth was negative, while notebook computers remained low growth in China, the growth rate of notebook computers even reached 40% or more. However, China’s new sales of these laptops, there is a very important feature is the trend of popular stronger. In other words, price-driven factors are quite strong, such as general employees in the enterprise, SOHO owners in the usual sense, etc. These users are equipped with laptops, but mostly low-end products. Therefore, purple in the planning product line, the low-cost, low-end, quality assurance notebook products as a breakthrough. Last year, Purple launched the first million notebooks, and even launched in the second half of last year, about 7999 yuan of products, sales of these products accounted for more than 50% of the annual sales of purple. This year, Intel notebook processor will be fully upgraded from the Pentium III-M to the Pentium 4-M, purple rapid response, starting in March this year from the Pentium