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旅游品牌形象标识,是一个国家和地区旅游形象的精要提炼和重要标志、地域自然与历史文化特色的高度概括,和最显著的地域印记。一个好的旅游品牌形象标识,很新颖、很亲切、很有吸引力。可以使人产生去这个国家或地区旅游的激情和冲动。2007年6月,我们推出了“文化圣地,度假天堂”的旅游形象口号,随即又设计了“好客山东”的旅游品牌形象标识。一经推出即得到山东本地的高度认同和外部地域的充分认知,引起广泛关注。
Tourism brand image logo, is a national and regional tourism image refinement and an important symbol of the geographical nature of the highly integrated and historical and cultural characteristics, and the most significant regional imprint. A good tourist brand image logo, very new, very friendly, very attractive. Can give people the passion and urge to travel to this country or region. In June 2007, we launched the tourism image slogan of “Culture Holy Land, Holiday Paradise”, and then designed the tourism brand image logo of “Hospitality Shandong”. Upon its launch, it has gained a high degree of local recognition in Shandong and its full recognition in the outside world, arousing widespread concern.