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行为金融学理论运用心理学、社会学研究成果,从金融市场参与者实际决策心理出发,重新审视人的因素对市场的影响,为揭示金融市场运行特点和规律提供了新的分析视角和理论方法。商业银行信贷市场是金融市场的重要组成部分,也是行为金融学有待拓展的研究领域。消费信贷业务发展中
Behavioral finance theory uses psychology and sociology research results to review the influence of human factors on the market from the actual decision-making psychology of financial market participants and provides a new analytical perspective and theoretical method for revealing the operation characteristics and laws of financial markets . The credit market of commercial banks is an important part of the financial market and also a research area where behavioral finance needs further development. Consumer credit business development