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图书业已经进入微利时代,许多出版商面临激烈的市场竞争和低迷的销售环境,无不感慨图书营销工作的艰难。顺利卖出一本书,不仅需要投入更多的精力和成本,而且需要更多的营销技巧。在新的形势下,出版企业需要从自身现状出发,制定合理目标,选择适合的营销策略。
Book industry has entered the era of meager profit, many publishers are facing fierce market competition and sluggish sales environment, all feeling the hard work of marketing books. Sell a book smoothly, not only need to invest more energy and cost, but also need more marketing skills. In the new situation, publishing companies need to set out from their current conditions, set a reasonable target and choose a suitable marketing strategy.