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8月6日,亚马逊公司创始人兼首席执行官杰夫.贝索斯以个人名义、以2.5亿美元的价格购得美国最具影响力的々艮纸之一、曾因揭露“水门秦件”而名扬国际的《华盛顿邮报)〉.此前国际^艮多声誉卓著的媒体集团面临经营困境,美国多家传统纸媒遭遇营运危机,停刊、被购、转型的消息甚二连三。尽管新的商业模式尚未确立,但传统纸媒成本高昂的内容载体和分发渠道在这个媒体数字化时代已被颠覆。运营不过短短〗8年的亚马逊收购报龄长达136年的《华盛顿邮报》便突现了新技术的强势。集技术与商业思维优势的贝索斯敏钱地?到了数字出版及电子商务与传统媒体专业优势及其品牌价傾合将生成的巨大潜力,他试图以个人行为趟出新路。他在致《华盛顿邮报)》员工的信中说,^联网正在改变新闻业务的几乎每一个元素,要走出一条新路,必须大胆尝试。虽然贝索斯承诺不会插手^氏的日常事务,同时保iiL其价值和使命不会发生变化,但传统媒体能否继续公平公正地行使社会公器的作用,而不是成为富豪手中的玩物,仍有待观察?在这股汹涌而来的互联网重塑纸媒的大潮下,处于历之性变革关口的中国媒体业又该怎样4智抉择?
On August 6, Jeff Bezos, the founder and chief executive officer of Amazon, purchased one of the most influential paper in the United States for $ 250 million on his personal behalf. He once disclosed that “ In the past, many reputable media groups faced operational difficulties. Many traditional paper media in the United States suffered a crisis in operation, ceased publication, being purchased, and the transition was even worsened. . Although new business models have not yet been established, the costly content carriers and distribution channels of traditional paper media have been subverted in this media digital era. Operational short-term >> 8 years of Amazon acquisition of up to 136 years of age, ”The Washington Post" is the highlight of the new technology. Bezos Min, a technology and business mindset developer, has the potential to emerge from digital publishing and the advantages of e-commerce and traditional media expertise and its brand equity, and he tries to take the lead in personal behavior. In his letter to the staff of the Washington Post, he said: ^ Networking is changing almost every element of the news business. To get out of a new path, we must make a bold attempt. Although Bezos promised not to intervene in the daily affairs of the Communist Party and at the same time insured its value and mission would not change, whether the traditional media could continue to play a fair and impartial role in playing the role of a social device instead of becoming a plaything in the hands of the rich To be seen? In this surge of Internet reshaping the tide of paper media, in the historical transition of the Chinese media industry what should 4 wise choice?