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在三网融合的大背景下,中国的媒体传播和广告投放呈现出一种立体化、多元化和整合化的市场态势,值得我们关注和深入思考的是,广告主对中国媒体广告投放的选择,亦即当前乃至以后一个时期的中国媒体广告传播格局。省级卫视频道间竞争的白热化与扩大化,已半明半暗地呈现在了电视观众面前,而频道覆盖作为电视媒体经营三大环节之一,与受众收视、广
Under the backdrop of triple play, China’s media coverage and advertising have shown a three-dimensional, diversified and integrated market situation. It is worth our attention and deep consideration that advertisers’ choices for Chinese media advertising , Which is now or even after a period of Chinese media advertising distribution. The heated competition between the provincial satellite TV channels and magnification has been half-darkly presented in front of television viewers, and channel coverage as one of the three major areas of television media management, and audience ratings, wide