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这个夏天,皇家马德里俱乐部的主席卡尔德隆私下接触AC米兰俱乐部的巴西球星卡卡,作为其当选俱乐部主席后献给俱乐部会员的最好礼物。通过卡卡父亲的公开谈话可以肯定卡卡本人已经答应了卡尔德隆提出的条件,风传AC米兰方面也私下表示只要价钱合适巴西人并非是非卖品。虽然说当时卡卡登陆伊比利亚的希望已经非常大了,但《马卡报》和《阿斯报》对于这件事情的大肆渲染却完全起到了反面作用,使得世界杯前将舍甫琴科卖给切尔西的AC米兰方面压力骤增,不得不面对来自球迷和意大利媒体的口水,最后以强硬的姿态回绝了皇家马德里。之后该事件又发展成了西班牙和意大利媒体之间的论战,意大利媒体炮制出了报复性的新闻——“罗纳尔迪尼奥一亿欧元转会AC米兰!”这不仅让球迷摸不到头脑,也让不断辟谣的小罗和红黑军团高层处于一个极其尴尬的位置。这出转会闹剧最终终止在卡卡出现在欧洲冠军联赛资格赛的赛场上的那一刻,但不可否认的是媒体在其间起了很大的作用,哪怕这种作用是消极的。在当今足坛,其实各家俱乐部无论大小在转会运作中无不想借助媒体这一宣传工具的力量达到自身的目的,而各家媒体也为了自身的发行量和点击率填补赛季开始前这段时间的热点赛事空白,也挖空心思对转会市场的动态进行报道,这就使得媒体的报道和俱乐部的转会运作工作形成了一个微妙的互动局面。在不经意间,媒体就在球员转会中扮演了一个极其重要的角色,甚至有时可以喧宾夺主,就如卡卡今年夏天的转会事件。
This summer, Real Madrid club president Calderon contacted AC Milan’s Brazilian star Kaka privately, giving his best gift as a club chair to club members. Kaka’s father’s public conversation can be sure Kaka himself has agreed to the conditions set forth by Calderon, the rumor AC Milan also privately said that as long as the price is right Brazilians are not for sale. Although Kaka landed in Iberia at the time the hope has been very large, but the “Marca” and “Aspen” to hype this event has played a completely negative effect, making the World Cup before Shevchenko AC Milan sold to Chelsea surge in pressure on the side, had to face the saliva from the fans and the Italian media, the last tough move rejected Real Madrid. After the incident has developed into a controversy between the Spanish and Italian media, the Italian media concocted a retaliatory news - “Ronaldinho 100 million euros transfer to AC Milan!” This not only allows fans to touch Less than the mind, but also to keep rumors of Ronaldinho and the Rossoneri executives in an extremely awkward position. This transfer farce ended at the moment Kaka appeared in the UEFA Champions League qualifying venue, but it is undeniable that the media played a large role in the meantime, even if this effect is negative. In today’s football, in fact, no matter the size of the various clubs in the operation of the transfer all want to use the media to promote the power of this tool to achieve their own goals, and each media for its own circulation and click-through rate to fill the season before this Time hot events blank, but also dare to report on the dynamics of the transfer market, which makes the media coverage and the transfer of club operations formed a delicate interactive situation. Inadvertently, the media plays an extremely important role in the transfer of players, sometimes even overwhelming, as Kaka this summer’s transfer event.