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随着改革的深入,乡镇企业面临的竞争对手日益增多,这给乡镇企业的生存和发展带来了很大的威胁。为此,乡镇企业只有从自身的实际出发,采用灵活多变的经营策略,才能在严峻的市场竞争中站稳脚跟。具体说来,乡镇企业经营策略的确立应立足于:1.因时制宜确定经营策略。时就是天时,这里包括两个方面的含义:一是指根据不同气候而采取不同的策略。如生产资料的营销必须考虑不同气候产品技术参数的不同要求,从而更好地满足不同用户的差异需求,而生活资料则要考虑“时制”因素;二是根据时间的快与慢采取不同的策略。所谓
With the deepening of reforms, the number of competitors faced by township and township enterprises is increasing, which poses a great threat to the survival and development of township and village enterprises. For this reason, township and village enterprises can only gain a firm foothold in the severe market competition by adopting a flexible and flexible business strategy based on their own reality. Specifically speaking, the establishment of business strategies for township and village enterprises should be based on: 1. To determine business strategies in line with the current circumstances. Time is the time of day. It includes two aspects: First, it means taking different strategies according to different climates. For example, the marketing of production materials must take into account the different requirements of technical parameters of different climate products so as to better meet the different needs of different users, while the living data must consider the “time” factor; second, it should be based on the speed and time of time. Different strategies. So-called