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4G高速网络时代,电信运营商爆炸式增长的数据业务将产生海量业务数据。用大数据视角挖掘通信业务数据中蕴藏的巨大价值、盘活企业的海量数据资产,为电信运营商的未来发展提供了新思路。本文介绍了大数据技术发展及技术架构,依据大数据价值链层次构成理论分析了电信运营商的大数据优势和面临的挑战。结合大数据存储与处理流程,提出建设大数据采集与存储平台、与大数据处理公司合作进行深度挖掘的建议,并从精细化运营和商业模式创新两个方面对电信运营商在4G时代的大数据应用进行了探讨。
4G high-speed Internet era, the explosive growth of telecom operators data services will generate massive business data. Mining large value of communication business data with big data perspective, revitalizing the massive data assets of the enterprise provides a new idea for the future development of telecom operators. This paper introduces the development of big data technology and technology architecture, and analyzes the big data advantages and challenges of telecom operators based on the theory of hierarchy of big data value chain. Combining with the process of big data storage and processing, this paper puts forward the suggestion of building a big data collection and storage platform and cooperating with big data processing companies to dig deeply. And from the aspects of meticulous operation and business model innovation, Data applications are discussed.