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由于改革开放的深化和社会主义市场经济的迅速发展,企业内部条件和外部环境发生了明显的变化。企业进行新产品开发的决策,势必遇到大量的不确定因素。管理人员如何认识和把握这些不确定因素,科学地作出决策,这涉及到大量的管理心理学问题。本文从个体、组织和外部环境三个界面层次分析着手,重点研究了影响企业新产品开发决策的因素、它们的交互作用、以及宏观环境因素不确定性的动态特征,并为科学地作出企业新产品开发决策提出了若干建议。
Due to the deepening of reform and opening up and the rapid development of the socialist market economy, there have been marked changes in the internal conditions of the company and the external environment. Decisions made by companies to develop new products are bound to encounter a large number of uncertainties. How managers understand and grasp these uncertainties and make decisions scientifically involves a great deal of management psychology. This article starts with an analysis of the three interface levels of individuals, organizations, and the external environment. It focuses on the factors that influence the decision-making of new product development, their interactions, and the dynamic characteristics of the uncertainty of the macro-environmental factors. Product development decisions make several recommendations.