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变,还是不变,如何改变?这是摆在上海商业前的一道道难题。近几年,电商的冲击下,上海实体商业关店风潮频现,尤其是作为上海老牌商业根据地,一贯“高大上”的淮海路更是不时迎来关店风波。上海商业转型的契机在哪?淮海路商业街面对艰难未畏葸不前,正在不断尝试突围的新路。品牌旗舰店扎堆淮海路上世纪30年代开始,淮海路的前身霞飞路是一条充满法式色彩的道路,堪称上海城市的时尚之源,是上海公认的最摩登、最有“腔调”的一条街。但近几年来,华亭伊势丹百货、万得城等在淮海路的败走,宝马展示店的撤离,芭比大厦的空置,
Change, or unchanged, how to change? This is a commercial problem in Shanghai before the road. In recent years, the impact of e-commerce, the Shanghai entity business off the shop now frequent, especially as Shanghai veteran commercial base, has always “tall ” of the Huaihai Road is occasionally ushered in the customs storm. Where is the opportunity for commercial transformation in Shanghai? Huaihai Road Commercial Street in the face of difficulties not afraid, is constantly trying to break new roads. Brand flagship store get along Huaihai Road 30 years of the beginning of the century, the predecessor of Huaihai Road, Xia Fei Road is a road full of French colors, Shanghai fashion city is the source of Shanghai is recognized as the most modern, most “accent” a street. However, in recent years, Huating Isetan Department Store, Metro World and other lost in the Huaihai Road, the withdrawal of the BMW showroom, empty Barbie Building,