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自从Google在英国品牌经济公司Interbrand的调查中被评为2002年的“年度第一品牌”开始,搜索引擎就被业界公认为继广告、网络游戏、无线增值之后互联网的第四桶金。有关统计显示,搜索引擎在网民中的使用率仅次于Email,高达79%。更有分析认为,全球搜索市场三到五年后可达70亿美元。于是乎国内的综合门户、行业门户、搜索门户纷纷亮出自己的杀手锏为这“第四桶金”大打出手。就目前的形势而言,百度较占优势,可究竟谁能够在这场“圈地运动”中笑到最后,还不能过早做出判断。
Since Google was named “Year One Brand of the Year” in 2002 by Interbrand, a British brand-name economy, search engines have been recognized by the industry as the fourth gold for the Internet after advertising, online games and wireless value-added. Statistics show that search engine users in Internet users, second only to Email, up 79%. More analysts believe that the global search market will reach 7 billion U.S. dollars in three to five years. Ever since the domestic integrated portals, industry portals, search portals have shown their killer 锏 this “fourth pot of gold ” fight. As far as the current situation is concerned, Baidu is more dominant than anyone else, and who can reach the final stage of this “enclave movement” can not make any judgment too early.