【摘 要】
：
在社会主义市场经济条件下,企业经营活动要以市场为导向,以旅客和用户为中心。为此加强市场调研,科学分析和把握市场需求,对政府宏观决策和航空运输企业制定相应的市场营销策
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在社会主义市场经济条件下,企业经营活动要以市场为导向,以旅客和用户为中心。为此加强市场调研,科学分析和把握市场需求,对政府宏观决策和航空运输企业制定相应的市场营销策略等具有重要作用,从而更加适应市场、不断开拓市场,满足和超越旅客需求,提高旅客满意度和忠诚度,获得
Under the conditions of a socialist market economy, the business activities of enterprises should be market-oriented, with tourists and users as the center. Therefore, it is necessary to strengthen market research, scientifically analyze and grasp market demand, and play an important role in making government macro decisions and formulating appropriate marketing strategies for air transport enterprises so as to be more suitable to the market, to constantly open up the market, to meet and exceed the needs of passengers, and to enhance customer satisfaction Degree and loyalty, get
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