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由《广播电视信息》遴选(以新闻事件发生的时间先后排序)01微信与央视春晚深度合作除夕全民“摇一摇”2015年2月18日,微信与春晚首次深度合作。在春晚的整个直播过程中,用户可在微信“摇一摇”中获取正在直播节目的明星拜年祝福、当前播出节目的电子节目单,可以上传全家福,可以编辑制作发送给好友的春晚主题贺卡。这些信息与节目直播进程是完全同步的,实现了实时的跨屏趣味互动。除夕央视春晚微信“摇一摇”互动总量达110亿次,22点30
From “radio and television information” selection (in order of time of news events) 01 WeChat and CCTV Spring Festival Evening Cooperation New Year’s Eve All People “Shake” On February 18, 2015, WeChat and Spring Festival first depth cooperation. During the entire live broadcast of the Spring Festival Gala, users can get the blessing of New Year on the live broadcast program in WeChat “shake ”, the current electronic program broadcast on the program, the family portrait can be uploaded, and the spring gala for sending to friends can be edited Theme greeting card. This information is completely synchronized with the live broadcast of the program, enabling real-time interactive multi-screen fun. New Year’s Eve CCTV Spring Festival Evening WeChat “shake shake” interactive total of 11 billion times, 22:30