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包装设计是消费者对于产品的第一印象。色彩在包装设计中具有先声夺人的气势。色彩应用的人性化与合理性会加强包装的视觉冲击力与产品的独特性。同一种色彩会带给人不同的感受,不同的情感。每一种色彩都能体现不同的视觉感受,在包装中如何更好地使用色彩,以达到合理,舒服,眼前一亮的的感觉,已经起到了举重轻重的作用,是作为一种商品的宣传形象的存在。为了更好的发挥色彩在包装设计中的重要作用,我们有必要对包装设计中的色彩进行归纳和研究。
Packaging design is the first consumer impression of the product. Color in the packaging design has a pioneering momentum. Humanity and rationality of color applications will enhance the visual impact of packaging and product uniqueness. The same color will give people a different feeling, different emotions. Each color can reflect a different visual experience, how to better use the color in the package, in order to achieve a reasonable, comfortable, bright feeling, has played a weight-lifting role, as a product of publicity The image of existence. In order to give full play to the important role of color in packaging design, it is necessary for us to summarize and study the color in packaging design.