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现如今,我国社会的经济发展水平比较突出,居民的消费观念也得到了有效的改进,其中结算方式也得到了高效的改进。信用卡的使用范围相对较广,消费者对于信用卡的认可度也在逐渐增加。尤其是现如今各大银行之间竞争力比较激烈,实现商业银行信用卡的营销策略的高效性是至关重要的。本文中,笔者主要对我国商业银行信用卡的营销策略进行深入介绍和分析,希望能够给相关的工作人员提供借鉴和参考。
Nowadays, the level of economic development in our country is quite prominent. The concept of residents’ consumption has also been effectively improved, and the settlement method has also been effectively improved. The use of credit cards is relatively broad, consumer credit card recognition is also gradually increased. Especially nowadays the competition among the major banks is fiercer and the efficiency of marketing strategies of commercial banks’ credit cards is crucial. In this article, the author mainly introduces and analyzes the marketing strategy of China’s commercial bank credit card in detail, hoping to provide reference and reference to relevant staff.