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刘老师:我是 B 品牌热水器的代理商,该产品是二线品牌,知名度不高,但利润较大,在我们这个县销量一直住居同类产品首位。可谓树大招风,我现在四面受敌,受到多个品牌全方位地攻击。一线品牌海尔和阿里斯顿以品牌优势向我挑战,三线品牌却以更低的价格、相似的功能和外观,拼命抢我的市场份额,导致 B 牌销售迅速下降。我该如何回击以提升销量呢?内蒙赤峰巴特尔
Teacher Liu: I am an agent of the B brand water heater. This product is a second-tier brand. Its popularity is not high, but its profit is relatively large. Sales in our county have been ranked first in this category. Can be described as a big move, I am now enemies on all sides, attacked by a number of brands in all directions. The first-line brands Haier and Ariston challenged me with their brand advantages. The third-line brands desperately grabbed my market share at a lower price, similar functions and appearance, resulting in a rapid decline in B-brand sales. How can I fight back to increase sales? Chifeng, Inner Mongolia