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平面广告设计是艺术创作的一部分,广告设计就是利用文化和艺术来为商业宣传服务,随着现代社会商业经济的不断发展,广告成为一个企业获得经济效益的一个有力保证,过去的“酒香不怕巷子深”的说法已经不适应现代社会的发展,为企业打出品牌,用广告的形式进行宣传已经成为一个时尚,一种潮流,现今社会,广告以各种各样的形式在消费者人群中流传,其中以广告牌,宣传单和网页信息的形式广泛呈现在人们眼前,做好广告宣传工作的关键是对平面进行优化设计,我国的传统文化对平面广告设计有什么影响,本文针对这一问题展开讨论,分析了我国平面广告设计中的传统文化艺术。
Graphic design is an integral part of the art of advertising, advertising design is the use of culture and art to serve commercial communications, with the continuous development of modern commercial economy, advertising has become a powerful guarantee for economic efficiency of enterprises, the past Not afraid of the alley "has not adapted to the development of modern society, brand for enterprises, advertising in the form of advertising has become a fashion, a trend, in today’s society, advertising in various forms in the consumer population In the form of billboards, leaflets and web page information in the form of a wide range of people present, the key to doing advertising is the optimal design of the plane, the traditional Chinese culture on the print ads have any impact, this article A problem to discuss, analysis of the traditional graphic arts in China’s cultural design.