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陶瓷——人类文明史上是最具有历史和文化传承意义的艺术表现形式。它生于远古的史前文明,发展并不断完善于现代文明,是连接古今文化的一条绚丽多彩的纽带,是文化的结晶,艺术的精华。中国(淄博)陶博会已成为国内外陶瓷企业新产品展示、新技术交流、品牌推广、贸易洽谈和举办陶瓷论坛的一个重要展示交流平台,并以较强的专业性跻身国内一流陶瓷展会行列。由此,吸引了众多国内外客商,为淄博市带来了巨大的社会和经济效益,同时也传递着淄博的艺术文化,民风民俗。陶博会的广告设计开发尤其重要。它已经成为独特的无形资产,不仅是陶博会形象品牌的重要载体,而且体现了陶博会承办城市独特的文化魅力,体现了陶博会举办城市的民族文化和精神风貌。
Ceramics - The history of human civilization is the most artistic expression of historical and cultural heritage. It was born in the ancient prehistoric civilization, development and continuous improvement in modern civilization, connecting ancient and modern culture is a colorful tie, is the crystallization of culture, the essence of art. China (Zibo) Tao Bohui has become an important exhibition exchange platform for ceramic products exhibition, exchange of new technologies, brand promotion, trade negotiation and ceramic forum held by domestic and foreign ceramic enterprises, and ranks among the top ceramic exhibitions in China with strong professionalism . As a result, it has attracted many domestic and foreign merchants and brought tremendous social and economic benefits to Zibo. At the same time, it also conveys the artistic culture and folk custom of Zibo. Tao Bo’s advertising design and development is particularly important. It has become a unique intangible asset. It is not only an important carrier of Tao Bo brand image, but also embodies the unique cultural charm of Taobao City and embodies the national cultural and spiritual features of Taobao City.