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网络受众收视行为有差异,男看水浒女看还珠;综艺节目播放量优酷自制节目收视居前。日前,《2011年8月优酷指数研究报告》正式发布。报告显示,8月优酷播放量在《新还珠格格》和《新水浒传》两部大剧的带动下再创新高,由此带来台网联动的又一轮高潮。优酷、天津卫视合作起到决定性效果,优酷的合作平台天津卫视成为大赢家,在平均收视率上超越安徽卫视,成为《新水浒》的领播平台,收视率超过安徽卫视2.1个百分点。而在去年《新三国》开播时,天津卫视曾落后于安徽卫视。
Internet audience ratings behavior differences, men see Water Margin woman watch beads; variety show broadcast quality Youku homemade programs top ratings. Recently, “August 2011 Youku Index Research Report” was officially released. The report shows that in August, the volume of Youku hit another record high under the motto of two major dramas, “My Fair Princess” and “New Outlaws of the Marsh”, which brought another round of climax in the linkage of Taiwan’s networks. Youku, Tianjin TV cooperation played a decisive effect, Youku cooperation platform Tianjin Satellite TV to become a winner, the average rating on the TV beyond Anhui, a “New Water Margin” platform for receiving and dispatching, ratings over Anhui Satellite TV 2.1 percentage points. When the “New Three Kingdoms” opened last year, Tianjin Satellite TV lags behind Anhui Satellite TV.