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广播作为第一媒体,风光了几十年,但是,随着中国城市化的推进、高速公路的快速发展、电磁环境污染的加剧,广播的收听质量急剧下降,新媒体的发展又对广播形成了严重挑战,在极大地抢夺广播市场,所以,近二十年来,广播由第一媒体变成了弱势媒体。广播要翻身、要发展,就必须靠技术进步,进行数字化改造,实现全数字化广播是广播大发展的有效途径,数字化技术在广播的全面应用,将助推广播产生质的飞跃。
Radio as the first media, the scenery for decades, but with the promotion of China’s urbanization, the rapid development of the highway, the aggravating of electromagnetic environment, the radio listening quality dropped sharply, the development of new media and the formation of the broadcast Seriously challenging the vast market of robbery broadcasting, so in the past two decades, broadcasting from the first media into a weak media. Radio to stand up, to develop, we must rely on technological progress, digital transformation, to achieve full digital broadcasting is an effective way to broadcast development, the full application of digital technology in radio, will boost the quality of radio leap.