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凡能识别的品牌都有一个共同的特征,那就是标准化的配置方式。电视节目这道荧屏大餐,树立品牌同样需要标准化配置——相对稳定的要素,开放延展的结构,加上不断完善的节目设计。充分认识电视节目标准化配置的元素与结构,固化先进合理的生产要素,分离出品牌运动过程中的不可变量与可变量,是电视节目打造品牌的关键和前提。
All recognizable brands have a common characteristic, that is, the standard configuration. TV show this screen feast, establish the brand also need to standardize the configuration - a relatively stable elements, open extension of the structure, coupled with continuous improvement of program design. It is the key and precondition for TV programs to build brand by fully understanding the elements and structure of TV program standardization configuration, curing advanced and reasonable production factors, and separating the immutable and variable quantities during brand campaign.