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近两年外资品牌在中国发展遭遇很多挑战,它们都面临一个共同的问题——不适应中国市场快速发展的节奏。惠而浦进军中国市场,首先要认清一个事实,中国市场变化速度很快,不能用原有的思维驾驭中国市场。破坏性创新2013年、2014年,是中国家电的“一生一世”年,这两年决定了企业这辈子过得好不好。因为跨越性思维真的来了,在互联网和智能化的双轮驱动下,2013年家电
In the recent two years, foreign-funded brands have encountered many challenges in their development in China. All of them face a common problem - they are not suited to the rapid pace of development in the Chinese market. Whirlpool into the Chinese market, we must first recognize the fact that the Chinese market changes rapidly, can not use the original thinking control the Chinese market. Destructive innovation 2013, 2014, is China’s “home life ” year, which decided the business life in this life is not good. Because of the transcendence of thinking really came, in the Internet and intelligent dual-wheel drive, 2013 appliances