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沟通:“世界上很多伟大的事情之所以发生,是因为有智慧的头脑。当充满智慧的头脑在一起碰撞时,我相信奇迹就会出现!”——联合利华中国区总裁 Alan Brown,2004年3月26日上海2004年3月26日下午,上海虹桥万豪国际大酒店。在二楼的一间会议室里,不时爆出热烈的掌声。一场智慧头脑的碰撞、激荡,不时在现场迸发出火花。这是一场“强者的握手”——强势媒体与强势企业沟通会,联合利华作为名列世界500强的著名跨国公司,在中国市场每年的销售总额在30亿以上,每年广告投放也在10亿元左右;中央电视
Communication: “Many great things happen in the world because of the wisdom of the mind. When the wisdom of the mind collide together, I believe that the miracle will appear!” - Unilever China President Alan Brown , March 26, 2004 Shanghai, Shanghai Hongqiao Wanhao International Hotel in the afternoon of March 26, 2004. In a conference room on the second floor, bursts of applause broke out from time to time. The collision and stirring of a smart brain sparked sparks at the scene from time to time. This is a “Handshake of the Strong Ones” - Strong Media and Strong Enterprise Communication Meeting. Unilever is a well-known multinational company ranked among the world’s top 500 companies. Its annual sales in the Chinese market total more than 3 billion yuan per year. The launch is also about 1 billion yuan; Central TV