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丽江旅游业是香格里拉旅游生态旅游区发展的核心,在香格里拉生态区发展中起到了重要的引领和带动作用。而近年来旅游文化资源的开发利用为丽江旅游产品的开发注入了新的活力,这对香格里拉生态旅游区开发旅游文化资源,打造区域性国际旅游文化产品,构建旅游文化品牌提供了一定的借鉴和推动,本文从丽江旅游文化资源的开发利用角度,分析丽江旅游文化产品的开发在创建香格里拉生态旅游区中的优势和作用。
Lijiang tourism is the core of Shangri-La’s tourism eco-tourism development and plays an important leading and leading role in the development of Shangri-La’s eco-zone. In recent years, the development and utilization of tourism and cultural resources have injected new vitality into the development of tourism products in Lijiang, which provides some reference for the development of tourism and cultural resources, the establishment of regional international tourism and cultural products and the construction of tourism and cultural brands in eco-tourism areas of Shangri-La This paper analyzes the advantages and functions of Lijiang tourism and cultural product development in the creation of Shangri-La eco-tourism zone from the perspective of the development and utilization of Lijiang tourism and cultural resources.